Onboarding

The Pitch Mentor API lets you integrate your CRM, pull call analytics, and automate workflows. All endpoints require authentication.

Getting Started

1. 1
   Sign in to your Pitch Mentor dashboard at pitchmentor.net/dashboard
2. 2
   Navigate to Settings → CRM Integration
3. 3
   Click Generate API Key and save it securely
4. 4
   Use the API key in the X-API-Key header for all CRM integration requests

Authentication Methods

API Key Authentication

For CRM integrations (pushing leads into Pitch Mentor), use an API key:

curl https://api.pitchmentor.net/crm/v1/leads \
  -H "X-API-Key: pm_live_your_key_here" \
  -H "Content-Type: application/json"

Using Your API Key

All endpoints (CRM, analytics, and exports) use the same API key authentication:

curl https://api.pitchmentor.net/analytics/me \
  -H "X-API-Key: pm_live_your_key_here"

Base URL

All API endpoints use the base URL: https://api.pitchmentor.net

Rate Limits

Lead Pulling (CRM Integration)

Push your CRM data into Pitch Mentor so your reps get real-time lead context during calls. Works with any CRM — Salesforce, HubSpot, Pipedrive, Close, and more.

How It Works

1. 1
   Generate an API key from Settings → CRM Integration
2. 2
   POST your leads to our API from your CRM
3. 3
   Leads appear automatically during calls by phone match

Create or Update a Lead

If externalId is provided and a lead with that ID already exists, it will be updated (upsert).

curl -X POST https://api.pitchmentor.net/crm/v1/leads \
  -H "X-API-Key: pm_live_your_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "externalId": "sf_00Q1234567",
    "source": "salesforce",
    "name": "Jane Smith",
    "phone": "+1-555-867-5309",
    "email": "[email protected]",
    "company": "Acme Corp",
    "stage": "QUALIFIED",
    "value": 15000,
    "description": "Interested in enterprise plan"
  }'

Request Fields

Batch Import

Import up to 100 leads at once. Same upsert logic applies per lead.

curl -X POST https://api.pitchmentor.net/crm/v1/leads/batch \
  -H "X-API-Key: pm_live_your_key_here" \
  -H "Content-Type: application/json" \
  -d '{
    "leads": [
      {
        "name": "Alice Johnson",
        "phone": "+15551234567",
        "company": "Startup Inc",
        "stage": "NEW"
      },
      {
        "name": "Bob Williams",
        "phone": "+15559876543",
        "company": "Big Corp",
        "stage": "QUALIFIED"
      }
    ]
  }'

Response Format

{
  "success": true,
  "lead": {
    "id": "uuid",
    "externalId": "sf_00Q1234567",
    "name": "Jane Smith",
    "phone": "+1-555-867-5309",
    "company": "Acme Corp"
  }
}

Common Integration Patterns

Analytics Pulling

Pull your call data, transcripts, and analytics programmatically. Perfect for building custom dashboards, exporting to spreadsheets, or integrating with your analytics stack.

Personal Analytics

Get comprehensive analytics for your calls including trends, outcomes, objections, and personal bests.

curl https://api.pitchmentor.net/analytics/me?period=30d&format=detailed \
  -H "X-API-Key: pm_live_your_key_here"

Individual Call Data

Get complete data for a single call including full transcript, coaching logs, and CRM lead information.

curl https://api.pitchmentor.net/calls/CALL_ID/data \
  -H "X-API-Key: pm_live_your_key_here"

Bulk Call Export

Export your calls in CSV or JSON format with advanced filtering options.

# Export as JSON with filters
curl "https://api.pitchmentor.net/calls/export?format=json&from=2026-01-01&to=2026-02-01" \
  -H "X-API-Key: pm_live_your_key_here" \
  -o calls.json

# Export as CSV
curl "https://api.pitchmentor.net/calls/export?format=csv" \
  -H "X-API-Key: pm_live_your_key_here" \
  -o calls.csv

Team Member Analytics (Admin Only)

Team admins can view detailed analytics for any team member. Requires admin role.

curl https://api.pitchmentor.net/analytics/user/USER_ID?period=30d \
  -H "X-API-Key: pm_live_your_key_here"

CSV Export Fields

When exporting as CSV, the following fields are included:

Use Cases